We created belief in....

Zurich is a global commercial insurance leader, meaning cyclical issues outside its control could risk vulnerability – but successful insurers have the foresight to think beyond these cycles. So in response to the changing world around them, Zurich focuses on activating fundamental and wide-reaching changes to keep in-step, or even anticipate, evolving threats and opportunities. In doing so, Zurich are leading a digital revolution in the sector, employing people with diverse new skills, pioneering support for emerging industries and working with partners to tackle the effects of climate change.

We identified key people across Zurich’s business to bring all of this to life – for each, a personal perspective shines through to embody a unifying ambition to ‘set the pace’ across a diverse range of topics. These insights form a powerful set – underlining Zurich’s ability to be flexible and reactive amid the challenges facing the industry, and their customers. Alongside these, a bold three-year strategy and climate transition plan was introduced, making clear the business’ determination to accelerate their efforts to achieve sustainable growth, whilst allowing them to seize opportunities in the market.

The approach created a powerful sense of the future-ready business that Zurich is today and and a glimpse of the growing role they’ll play in the years to come. As part of a detailed and fully compliant document, the message-led Group overview section provided core content for a programme of social media activation and promotion assets deigned to encourage a wider mix of readership to the report. To extend reach and connectivity even further, the reports’ stories were hyperlinked to the Zurich dotcom, where expanded stories could be read within a dynamic and comprehensive Newsroom section.