We created belief….

Pernod Ricard is a French company with one of the largest portfolios of wine and spirits, with 240 brands available in over 160 countries. 

Each year it produces a Universal Registration Document (URD) to respond to French reporting legislation and an ‘Integrated Annual Report’ for individual shareholders, employees, potential employees, media, customers, and potential customers. These are the only two corporate publications produced by the group annually.

They are a rare client, who let us truly challenge what it means to design an annual report. Our response was to capture Pernod Ricard’s role in experiences and how its house of brands proudly inspires conviviality around the globe. Our theme – ‘A World of Experiences’ – was communicated through a creative collaboration with a leading arts school in Paris, École Des Art Décoratifs. 

Three of their students were sent to China, Scotland and the USA on two-month residencies to capture the nature of experience in the context of Pernod Ricard’s employees and brands around the globe. The resulting sketches and illustrations supported our art direction which was inspired by travel journals, a sense of location, and diverse viewpoints from around the world.