We created belief….

Pernod Ricard is a French company with one of the largest portfolios of wine and spirits, with over 200 brands available in 160 countries. Each year it produces a Universal Registration Document (URD) to respond to French reporting legislation and an ‘Integrated Annual Report’ for individual shareholders, employees, potential employees, media, customers, and potential customers. These are the only two corporate publications produced by the group annually.

Pernod Ricard are a rare client, who let us truly challenge what it means to design an annual report. They are passionate artisans; applying their craft and savoir-faire to curate authentic experiences for people to share and enjoy together. Our approach was to bring together this unique blend of ingredients that captures the spirit, passion and emotion of Pernod Ricard People and visualise them in forms of personalised labels to compliment the artists illustrations.

The theme was complimented with illustrations curated from a creative collaboration with a leading arts school in Paris, École Des Art Décoratifs. Three of their students spent a two-month residency in Mexico, France and India, where they captured the art of togetherness in the context of Pernod Ricard’s employees and brands around the globe. The resulting sketches and illustrations supported our art direction which was a celebration of how the group’s special qualities work in harmony to create the Pernod Ricard spirit within the spirit.