We created belief...
in HEINEKEN’s formula for growth – celebrating their people-driven successes and building enhanced awareness of their sustainability messages.
Celebration, implementation and amplification.
HEINEKEN’s ambition for their reporting was to celebrate their vibrant, fast evolving business – successfully delivering on all fronts through their ‘EverGreen’ business priorities and having greater visibility of the people helping to drive the business forward. Alongside this was a goal to lead in sustainability reporting, as they navigate the first year of CSRD implementation – going beyond compliance by merging ESG performance and its own sustainability strategy. HEINEKEN also recognised the potential of engaging more stakeholders using social media to drive audiences towards the report as well as beyond into their wider mix of communications.
Making bold ambitions a reality.
We introduced a series of five ‘people-owned’ stories – amplifying their voices and highlighting success stories aligned to HEINEKEN’s business priorities. HEINEKEN approached the implementation of CSRD as a major change management programme – it was elevated within the business, ensuring it received the prioritization and resources required for success across our global footprint of operating companies. The report explicitly links ESRS disclosures to HEINEKEN’s 2030 ‘Brew a Better World’ strategy – and provides the material ESRS datapoints through the Workiva platform, with each topic tied back to the Heineken’s 2030 sustainability targets.
Beyond CSRD – and beyond the report itself.
The final report is not just a CSRD story, it’s a HEINEKEN story with its strategy and performance successes owned and brought to life through its people alongside a mix of rich and diverse imagery, all unified by a ‘green wave’ that flows through the report. Deploying the report as part of a 360 digital ‘campaign’ encompassing thir-teen case studies achieved greater reach and resonance than ev-er before. In addition, HEINEKEN’s research shows a 3x Trust score uplift for awareness of its key sustainability messages.
