We created belief...

Ahold Delhaize is one of the world's largest retailers with a family of 17 great local brands. In 2024, this leading supermarket retailer launched its new ‘Growing Together’ brand and strategy – accompanied by a new purpose, ‘inspiring everyone to eat and live better, for a healthier future and planet’. This update marked a step-change for the 150-year-old company, crystallising big ambitions – but communicating them effectively required more tangible, grounded messaging.

RY helped to bring this to life through the communications concept ‘being big starts small’; understanding the needs of local communities, whilst acknowledging the responsibility of their scale. Introduced on page 1 of the report, and nodded to subliminally throughout, target audiences like investors and employees can feel connected to the family and the Ahold story.

As the first of Ahold’s reports to conform with CSRD regulations, the result was a new brand experience, delivered through a distinctive, strong and effective print and online both in print and online, as they look to proliferate their digital audiences.