We created belief....

ASML is a global innovator with a mission to provide leading patterning solutions to constantly reduce the scale but increase microchip capability. Their advancements in technology continue to enable many of the solutions that are transforming the planet.

 

After 40 years, a new CEO outlined his expectations for the years ahead. This became the theme for this year report - ‘Powering technology forward with you’. A story of collaboration with key stakeholders, each story demonstrating how the strength of their relationships helps power their success. Meanwhile the reporting team put years of preparation into practice to deliver the business’s first CSRD report.

They are a client who treats you as a partner.

Our relationship with ASML is a great example of partnership. We support ASML in bringing 100’s of colleagues together with a shared aim and understanding through “inspiration sessions”. In these sessions, we upskill technical content providers in the art of storytelling, exploring our creative theme while continuing to refine and improve content across the report.

 

For many, CSRD can spell the end of engaging reporting, that is why we put great emphasis on creating a structure which emphasises the implementation of CSRD to help transform ASML’s business. Our inspiration sessions and ongoing strategic support empower content providers to tell a balanced, transparent, and engaging story.

Reporting is evolving, and we know the pdf format doesn’t meet all audience needs. The pdf remains the “one source of truth” for most businesses – an important home for legislative requirements such as CSRD. But for ASML, the online report is equally as important. Different formats allow us to engage with audiences in different ways. Across the ecosystem, stories are driven by the ‘with you’ element of Powering technology forward. In the pdf, these stories are summarised alongside feature photography.

 

Meanwhile, online, the long-form narrative is found alongside a variety of communications formats such as interviews or film that maximize to effectiveness. The result was powerful Report in print – delivered by Workiva, and engaging Report online delivering a connected story.