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We created belief...

…by developing a brand showing farmers that Syngenta is by their side every step of the growing journey, from seed to harvest.

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Building awareness

The Syngenta Field Crop Seeds business wanted a new brand that would help raise its profile and through which it could consolidate what it offers its customers. 

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In step with growers

We worked closely with Syngenta to identify that farmers need a company that understands their everyday concerns and aspirations. They need a company that understands just how much they agonise over every decision they make when it comes to their crops. 

The brand we developed showcased that understanding and expressed Syngenta’s passion to be with its customers all the way through the grower journey – from seed to harvest. Ultimately, the brand highlighted that what is being offered is more than just seed, it’s a trusted partner who is by growers’ sides 365 days a year.

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A system that starts with a seed

The idea at the heart of the brand is ‘Let’s go and grow together’, expressing Syngenta’s role throughout the grower’s journey. The dynamic and scaleable visual system incorporated the highs and lows of growing a crop, combined with a human, down-to-earth tone of voice that has since been developed to inform product branding as well as the overarching corporate brand.

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A sustainable brand for the future

Syngenta were delighted with the process and the output.

“Working with Radley Yeldar on the brand refresh for Syngenta Field Crops Seeds EAME was a great experienceFrom pitch to delivery Radley Yeldar provided guidance, expertise and challenged our way of thinking. Their role went far beyond creative delivery and has helped us shape a strategy that is building a differentiated and sustainable brand for the future” – Deryn Gilbey EAME Marketing Lead, Field Crops Seeds

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