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We created belief...

in the role wheat can play
in global food security

A better future for cereals – and the world

Syngenta’s hybrid wheat technology programme had developed a range of innovative wheat varieties that will ‘cultivate food prosperity’, securing future global supply. Syngenta needed a brand that would bring the rich innovation behind the transformative programme to life for growers, employees and partners – and reflect the company’s wider push for more sustainable, restorative agriculture.

The banner of Syngenta X-terra with slogan and 2 man walking in the background
Design that tells a rich story

We crafted a bold brand architecture that captured both the programme’s core ambition – increasing yields while restoring the natural environment – and its optimisation of data, farming technology and seeds themselves. The new name, ‘X-Terra’, is multi-layered and tells the programme’s story: the four points of the ‘X’ represent how Syngenta’s approach is powered by combining innovation, reliable supply, bespoke support and smart technology; ‘terra’ represents earth. A striking visual identity, inspired by Syngenta’s hybrid wheat grain itself, is supported by a photography style that heroes the dynamism of the grower community.

A brighter food future

The dynamic new brand represents the powerful potential of X-Terra. Living and breathing content, powered by fluid motion design and a fresh tone of voice, is building positive perceptions of Syngenta and its progressive vision for a step-change in sustainability for wheat, agriculture and the planet.  

The demo of 3 designs for Syngenta X-Terra's social media posts
The design of Syngenta X-terra's social media presence followed by the brand guideline
Sygenta X-Terra - It starts with a seed