The first rule of any campaign is to get your audience to notice you. If you don’t get their attention, you’ve fallen at the first hurdle.
But the real benefit of being noticed is the opportunity it creates for impact. Do you want to change perceptions? Affect behaviour? Encourage action? Truly creative thinking has the power to inspire people and influence what they think, feel and do.
Influencing behaviours for a positive impact
We’re fascinated by the science of behaviour change: how the psychology of thought and decision-making should influence ideas. This science is rarely better applied than when encouraging people to make choices that tackle climate change. We have deep experience helping clients run campaigns that influence diverse audiences to make better, more sustainable decisions.
A process rooted in understanding
We get to know our clients’ worlds intimately. We interrogate data, talk to stakeholders, and audit markets and competitors, all to gain the kind of deep understanding that can generate an idea that is true of an organisation. Our need for understanding doesn’t stop there: we apply the same rigour to audiences, channels and market context. It all helps find the tension where great ideas live.
We don’t convince. We inspire
When campaigns don’t work, it’s all too often down to a lack of focus on real audiences or having allowed a corporate agenda to dictate the message. Invariably the result is an already attention-starved audience resisting engagement. To us, our job isn’t to convince your audience your message is worth their time, but to inspire them enough that they can’t help but be intrigued. It’s what happens when we combine robust strategy with creative storytelling.