Single-minded focus
ViiV Healthcare is the only pharmaceutical company dedicated to fighting HIV and AIDS. For over 30 years its products and treatments have focused on helping patients live with, and survive, HIV. But with the end of HIV in sight, a real need emerged to show how ViiV was as dedicated as ever to completing its objective. The company needed a brand to deliver its story with conviction, clarity and impact – and build increased connection with all audiences.
Powering breakthroughs
We created a core creative concept – ‘breakthrough’ - that talked to the huge potential and impact of the work ViiV does. Blending everyday, human outcomes with epic achievements, it captured the important moments and milestones in ViiV’s HIV/AIDS journey – and offered a powerful foundation for language and messaging that would filter through every touchpoint in both the physical and digital worlds.
Global recognition
ViiV has received widespread acclaim from the HIV community (and globally) for the company’s vibrant, collaborative tone – a tone set by the new visual identity. Such has been the success of the brand, we’re now helping to roll it out through ViiV’s ‘Positive Action’ community programme.
