Return to work

We created belief...

in the International Labour Organization's ability to fight
for decent work for all

Influence at risk

As the specialised United Nations agency that handles all labour-related issues, the International Labour Organization (ILO) is the leading authority on the future of work. But the sheer volume of work-related topics under its scope - and its globally decentralised nature - meant that the brand was struggling to speak from a single, unifying platform. With a brand execution that was inconsistent and often conflicting, the ILO’s relevance and influence was at risk.

The process of making the new ILO logo
ILO VI Animation 2
The leading authority for workers’ rights

We developed a powerful brand strategy that cemented ILO’s position as global leaders in the world of work. Our creative took this forward through the lens of the three-way partnership between governments, workers and employers that ILO manage and nurture. We enhanced the iconic logo and simplified a complex brand architecture. The triangular visual identity, a clear symbol of the strength of that partnership, made sure the brand worked right across the incredible breadth and depth of ILO’s remit and coverage.

The fight for decent work continues

The ILO is now equipped to communicate as one unified, global agency with a wide-ranging remit. Critically, this work has empowered a series of brave, powerful campaign activations to help the ILO in its continued fight for decent work for everyone, everywhere.

the mockup of ILO new branding on a tote bag
ILO women and work
the demo of ILO's design for social media post on Instagram
ILO VI Static 1166X6562