We created belief...
by showcasing the diverse, interconnected strength of the world’s most international brewer
A multi-faceted business
Led by its iconic core brand, HEINEKEN has a portfolio of more than 300 beers and ciders – and operates across 190 countries. Despite this scale and historic success, standing still is not an option for them – and with this in mind, HEINEKEN created 'EverGreen' – a multi-year strategy that allows them to adapt to the fast-changing world around them and continue to grow stronger. 'EverGreen' is all-encompassing – touching all areas of their business and putting growth and financial performance on equal footing with sustainability and responsibility. HEINEKEN needs their reporting to celebrate this strategy – and to demonstrate how this multi-faceted approach connects those different aspects to deliver progress in every area.
Joining it all up
We created a dynamic graphic device, the 'kaleidoscope', to visually connect the diverse mix of imagery that reflects every aspect of their world. This device was used flexibly throughout the report – adding emphasis and connecting examples of their achievements across everything – from their brands to their facilities and operation – and from digitisation to their sustainability and responsibility initiatives.
Getting the emphasis right
Produced wholly within the Workiva platform, we ensured there was no compromise on the design impact and creative ambition which is essential to reflect the vibrant spirit of the HEINEKEN business. We were flexible to get the balance right – more comprehensive and data-rich sections of the report were tailored specifically for their different audiences' needs in mind.
To support the report's launch, we also created social media assets designed to build awareness of the report and company performance – particularly amongst their 85,000 employees.
