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COVID-19

A range of simple tools, ideas and resources to help you protect and build your customer, stakeholder and employee relationships in the short and long-term

08 April 2020

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From comms guides and employee experience tools to investor engagement briefings, we’re opening up a range of resources for clients and communicators around the globe to pick up and use. Watch this space for more over the coming weeks. Looking for something more specific? Let us know

Comms Guides
The psychology of communicating in a crisis

Lots has been said about what to say in a crisis. But what about ‘the how?’

 

Check out our guidance on keeping your crisis comms effective

INSIDE/OUT

Maintaining relevance in a downturn: we’re curating a new conversation.

 

Find out more

INSIDE/OUT: Part two

How have our relationships with media changed since the start of lockdown? What are the opportunities and risks for marketers as a result of these changes?

 

Read more

INSIDE/OUT: Part three

The future of business hinges on a resurgence of brand purpose. How can businesses better use their purpose to guide not just words, but action?

 

Read part three here

INSIDE/OUT: Part four

Research shows that fear still remains central to the public mood. So how do marketers communicate through this environment of fear?

 

Read chapter four to find out more. 

Engaging Employee
Leading through a crisis

How should leaders adapt their communications as the crisis – and their business’ responses – evolves?

 

Read our bitesize guide here

Investor Comms
What COVID-19 means for investor comms and narrative reporting

The crisis has spooked investors and shortened horizons. What should reporters do next?

 

Read our guide to changing investor priorities and expectations here