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COVID-19
A range of simple tools, ideas and resources to help you protect and build your customer, stakeholder and employee relationships in the short and long-term
From comms guides and employee experience tools to investor engagement briefings, we’re opening up a range of resources for clients and communicators around the globe to pick up and use. Watch this space for more over the coming weeks. Looking for something more specific? Let us know
The psychology of communicating in a crisis
Lots has been said about what to say in a crisis. But what about ‘the how?’
Check out our guidance on keeping your crisis comms effective
INSIDE/OUT
INSIDE/OUT: Part two
How have our relationships with media changed since the start of lockdown? What are the opportunities and risks for marketers as a result of these changes?
INSIDE/OUT: Part three
The future of business hinges on a resurgence of brand purpose. How can businesses better use their purpose to guide not just words, but action?
INSIDE/OUT: Part four
Research shows that fear still remains central to the public mood. So how do marketers communicate through this environment of fear?
Leading through a crisis
How should leaders adapt their communications as the crisis – and their business’ responses – evolves?
What COVID-19 means for investor comms and narrative reporting
The crisis has spooked investors and shortened horizons. What should reporters do next?
Read our guide to changing investor priorities and expectations here