Challenge

A male-dominated industry with 13% overall female representation, the construction industry needs more balance in its workforce. Wates know that to be truly sustainable, its talent pipeline needs to move from homogenous pools to diverse candidates from varied backgrounds to guarantee long-term success. Striving to become a business where everyone is welcomed, included and connected, Wates Group published its Inclusion & Diversity strategy in 2019; activating multiple, ambitious initiatives to improve employees’ experience.

 

Approach

RY helped Wates communicate its industry-leading approach to inclusion; first with a communications audit and engagement plan, then by crafting an I&D narrative, developing internal communications content and creating a microaggressions campaign.

Early 2022 marked the I&D strategy’s midpoint, which Wates seized as an opportunity to demonstrate accountability on progress toward 2025 targets. We helped develop a report showcasing the initiatives and activities achieved in a two‑year timeline, distilled diversity data into infographics and positioned progress from leaders’ points of view.

Results

“In the I&D change process, every small action matters. The challenge in reporting is being able to demonstrate how every small action is connected to the impact it is cumulatively building towards. RY has helped us share our story and demonstrate the revolving of cogs towards positive sustainable change.” Nikunj Upadhyay, Group Inclusion & Diversity Director

See the report here

Back to top