We created belief …
…in Marel by bringing its story to life for employees through 3D animation
A pressing need
Marel is a global leader in food processing solutions and leads the way in the sustainable production of high-quality, safe and affordable food. It had a pressing need, however: to build its reputation as a forward-thinking, innovative and inspiring employer among its global internal audience.
From farm to fork
Our answer: an engaging film that dramatised Marel’s story, ‘farm to fork’. Capturing the wide scope of the brand’s products, the film used storytelling techniques to take viewers on a journey through Marel’s world. Richly detailed 2D and 3D animation used layers to illustrate the innovative areas in which the company excels: helping food processors gain a competitive edge sustainably, and making the most of cutting-edge technology such as digitisation, automation and robotics.
A one-minute epic
Offering a clear picture of the whole structure of the organisation as well as its impacts, the film visualised the most complex aspects of Marel’s products and processes in a compelling, charming way. The film received a brilliant reception and high levels of engagement from Marel employees worldwide. ‘It’s hard to encapsulate Marel in one minute,’ said the client. ‘But you managed it.’
