We created belief...

Zurich is a global commercial insurance leader with a 150-year track record of continually adapting and evolving to meet the demands of a changing world – always ensuring they can protect and serve their customers. At a time when the pace of change is unprecedented, new challenges are constantly emerging, creating new levels of uncertainty.

 
This year, Zurich wanted to demonstrate that their approach to navigating uncertainty is a clear differentiator, creating trust and giving customers the confidence to embrace the future.

We created a provocative and engaging cover design featuring the intriguing strapline, ‘What do you see?’, alongside an illustration of a drone. This drew readers into a thought-provoking introduction, using drones as a powerful example of how Zurich helps customers navigate an uncertain future. That narrative flowed throughout the report, reinforced by top-line messaging and dedicated ‘spotlight’ pages exploring emerging trends such as AI and cybersecurity.

We also curated a series of case studies from across the year, creating a ‘feature story’ section at the heart of the report – bringing the Zurich approach to life across a range of real-world examples.

 

Alongside strong thematic messaging and storytelling, the document also contains highly specialist, fully compliant content – creating a report that both informs and inspires while authentically positioning Zurich as a forward-thinking industry leader. 

Building on the success of previous years, we also repurposed key stories and themes for social media activation, extending the reach of the report and encouraging a wider mix of audiences to engage with its content across connected digital channels.