We created belief in...

Today, Syngenta is an innovative leader that helps millions of farmers to grow safe and nutritious food, while taking care of the planet. As their digital presence has grown, it was essential for their brand to evolve, so that it would stay relevant, contemporary and engaging to key audiences. 

Following an audit and extensive stakeholder engagement, our approach was to simplify the identity whilst elevating the aspects that had the most equity. That meant giving the logo more freedom and introducing a bold, instantly recognisable identifier that brought greater recognition. Alongside that, we simplified the overall design system, including a reinvigorated colour palette and font.

We refreshed the grower imagery by focusing on the evolving challenges this key audience faces, such as embracing digital solutions, precision agriculture, and regenerative practices. We also highlighted the growing confidence in addressing biodiversity, soil health, and other macro challenges posed by a changing planet and society.

The result is a refreshed visual identity that reflects a modern, innovative industry leader, one that empowers growers everywhere and keeps the planet at its heart. The simplified approach enhances recognisability, ownership, and distinction from competitors while offering greater flexibility for communicators.