A half century of innovation and expansion
Founded in 1975 with the merger of two French Pastis brands, Pernod Ricard now boasts one of the most diverse premium spirits and champagne portfolios in the world. 2025 marked the Group’s half century, presenting the opportunity to reflect on this journey and showcase the milestones and memories that mark its constant evolution. But how do you capture this richness alongside the annual corporate content on performance, sustainability and governance?
A rich and diverse tapestry
The theme of a “Timeless Spirit” brought past, present and future together, demonstrating how the company’s strategic direction is shaped by its deep heritage, unique culture and commitment to serving the universal human impulse of conviviality in ever evolving ways. This interweaving narrative created a rich and diverse tapestry of visual and verbal storytelling, bringing reporting and brand and market updates within a flexible design system that made this tapestry vividly coherent.
A unique visual chronicle
Few Reporting documents aspire to works of art. This third in a trilogy, where we have pushed the creative boundaries of reporting, comes close. Building on Pernod Ricard’s long-standing relationship with the arts, specially-commissioned illustrations by talented graduates from the École des Arts Décoratifs – PSL, captured how this Timeless Spirit lives in selected locations from the Group’s global footprint. Their unique contributions from Japan, Ireland and Turkey completed the visual tapestry by bringing Pernod Ricard’s purpose as Créateurs de convivialité to richly authentic life.
