Winning the talent race
GSK faced fierce competition in Boston's booming biotech market, where demand for STEM talent far outstrips supply. With 132,000 life sciences jobs and only 3,300 relevant graduates annually, attracting top candidates - especially early career talent - was critical. The challenge was twofold: inspiring internal colleagues to relocate and enticing external hires. Success was dependent on showcasing GSK and Boston as vibrant, purpose driven places to work and live, using authentic employee stories to resonate with the world's top talent seeking community and purpose in the workplace.
Real Stories, real Impact
We follow three GSK Boston R&D employees, capturing their work, hobbies, and home lives across Boston's vibrant locations. Over three and a half days, we filmed everything from lab innovations to kayaking and family time. To break recruitment film norms we embraced an approach more reminiscent of a tech start-up rather than a global FTSE 1000 with mixed formats - hand-cranked 15mm, SnorriCam, and fast cuts. The result: an energetic, fly-on-the-wall documentary that fused GSK's cutting-edge science with Boston's dynamic lifestyle, offering a fresh, authentic perspective.
To increase return on investment, we turned each of the three employees we featured in the recruitment film into 1 minute social edits to support GSK's reputation building Great Place to Work campaign.
A bold new employer brand
The film has been widely praised for its fresh, dynamic approach, resonating with both internal and external audiences. It successfully highlights GSK's work, diverse culture, and Boston's vibrant community. Launched across social channels, internally and used at career fairs and in direct recruitment initiatives, it's generated strong engagement and helped positioned GSK as the unique, innovative employer it is. It's been cut with energy and pace, telling a frank story of what it feels like to work for this amazing, boundary pushing, purposeful business.
