We created belief...

At its heart, GSK’s business is science. The discoveries and breakthroughs of its scientists drive the organisation forward. This commitment is encapsulated in their purpose: ‘Getting ahead of disease together.’

 

We worked with GSK to Bring this deep technical expertise to life through an immersive motion-led experience designed to evoke excitement and inspire employees before their tour of the new headquarters. This experience was hosted in the Outernet building, located at the heart of the city's world-class science, academic, and healthcare institutions.

To bring this to life, we created a series of bold scientific images reflecting GSK’s key therapy areas. This has been informed by a larger brand project where we have developed a motion-led toolkit for how GSK showcase its broader science story to all its audiences across multiple channels.

 

Our approach involved accurately recreating human molecules and cells at massive resolutions, incorporating distinctive brand-influenced colours and dynamic movement principles. We modelled these in 3D using photo-realistic rendering techniques, creating a set of compelling animations designed to immerse the viewer.

 

These short animations were mapped across multiple screens of the Outernet building, each moving in a unique way based on their character and form.

The result was a 3-day event that hosted over 2,500 attendees including GSK employees, local charities, and volunteers, delivering an immersive, multi-sensory experience designed to inspire and educate staff about their exciting new move while building pride around their purpose.

 

“The impact of the science images in the space was incredible, as people entered there was a chorus of wows as they took it all in. The space felt full of energy and you could feel the excitement build as people explored the space.”
Head of VI & Content Production, GSK

“I loved the whole experience. The video walls were beautiful, and I can’t wait
to get into the building to see it for real.”
“I love the science images from our brand team, but I’ve never seen them used like this. They looked amazing.”
“I hadn’t expected it to look so cool; it was totally different from anything I’ve
experienced at GSK before.”
Visiting members of the public