We created belief...
by championing CIL’s commitment to going further for clients, colleagues and community
An understated identity
Global expansion, new service lines, B-Corp certification and ambitious growth targets – CIL had changed fast, but its brand hadn’t kept pace.
The strategy consultancy had evolved into a truly international player, working with clients across continents to drive value creation and growth opportunities.
Yet in a market where 58% of buyers say the winner of a contract emerges before the actual pitch, an understated identity threatened to mute CIL’s scale and impact.
The challenge was clear… establish a brand and website to match CIL’s growth, that spoke to its scale and vision.
Putting clients first
In a market where firms often blur together, CIL’s competitive edge lies in what others often overlook… putting clients first with unwavering commitment.
Our strategy was built around a simple truth: CIL goes further - celebrating their desire to push past expectations, all done thoughtfully, with curiosity and precision.
Creatively, we built a confident, human brand that foregrounded senior expertise, sector obsession and long-term client collaboration. This came to life through a modern, modular website built on Umbraco, built for scale and designed to evolve with CIL’s growth.
The intuitive navigation, premium polish and insight-led content approach instils a certain confidence within prospective clients… that CIL is the calibre of consultancy that can deliver.
Fuelling future growth
The rebrand has transformed how CIL shows up in the market.
Timed to support the opening of their new office in New York and is designed
to both support and fuel their exciting global expansion plans from now on.
Supported with a website that doesn’t just look the part, but works hard to clearly articulate CIL’s proposition. With a roadmap in place for ongoing optimisation and development. This isn’t just a refresh; it’s infrastructure for growth.
Take a look at cil.com to see it live!
