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In conversation with CIL: Brand Measurement
From measuring activity to understanding impact
Brand measurement is one of those topics every marketer knows matters, but it's rarely straightforward.
In this conversation, RY's Mike Oliver sits down with CIL's Alice Bainbridge to talk about what good brand measurement actually looks like. From the metrics worth paying attention to, to the common traps organisations fall into, they explore how to move beyond measuring activity and start understanding real impact.
It's an honest conversation packed with practical thinking, real experiences and plenty of food for thought, whether you're refining your measurement approach or just curious about where the industry is heading.