RY’s pioneering thought-leadership Words That Work: Effective Language in Sustainability Communications, is still just as insightful and relevant today as it was when it was launched.
A proliferation of natural disasters in the last few years has seen mainstream opinion shift and focus. Organisations are now pouring more time and money into sustainability, but unfortunately this has only resulted in an increase in quantity not quality of communications.
RY’s Director of Sustainability, Louise Ayling, sat down with The Conference Board’s Let’s Talk Sustainable Business to discuss the importance of spotting and avoiding ‘stock sustainability’, and how greenwashing should be at the top of organisations’ agendas.
Listen to the podcast here to find out more.