Nina has worked across a wide range of services from experiential events, video production, advertising, and digital experience in sectors including healthcare, B2B, B2C, luxury and retail. She comes to the UK after a 13-year stint in New York followed by three years in Copenhagen. Nina specialises in leading strategy for creative and digital concepts and putting into action the structures, processes, and cultures that contribute to achieving organisational objectives.
Joining an award-winning team with a track record for building world-leading websites and digital experiences, Nina will support RY clients with their entire ecosystems, helping to navigate audience relationships across both physical and digital channels. Her belief is that the intersection of the digital and physical worlds creates not only an opportunity, but a mandate for businesses to act as a new driver for more human connectivity – from how we feel to how we act – across all touchpoints.
Graeme Kendrew, Creative Director and Director of Experience design, said, ‘Nina brings a wealth of strategic experience to the RY digital offer. She’ll work across teams to drive our clients’ communications ambitions forward - her vision will no doubt help brands challenge their approach and change for the better. She’ll be pivotal to the continued success of our ambitious team.’
Nina said, ‘What inspires me about RY is our firm stance on building belief, and doing this through tangible evidence, to empower brands to be an enabler of positive change. I’m excited by our work being led by strategic change and shifting perceptions rather than focusing just on a single format or specific platform execution. This wider thinking allows for brands to thrive across channels and between the digital and physical experiences.
‘With a strong creative force, a stable vision and an eye on the future, RY is building a better outlook for the industry. I’m looking forward to exercising my hands-on client management expertise and integrating digital solutions through consumer insight to respond to the ever-changing landscapes of our world - and working towards future-proof solutions for our industry.’
Want to join RY? Check out our vacancies here.