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How to bring your investment case to the surface
Strategy Director, Sean Bride shares storytelling tips in Informed’s Summer 2025 issue
Our Strategy Director, Sean Bride, has been featured in the latest issue of Informed, the IR Society’s magazine for investor relations professionals, sharing his advice on how companies can bring their investment case to life in their annual reports.
Sean’s piece tackles something we see all too often: annual reports filled with facts and figures, but missing the story and context that makes investors sit up and take notice. The best reports, he says, do three things, they give numbers meaning, they make the story memorable, and they inspire belief in what’s ahead.
Read the full article in the Summer 2025 edition of Informed here: https://irsociety.org.uk/resources/news/item/informed-127-summer-2025