For all the pledges, policies and polished reports, something isn’t working.
ESG scores are rising. Disclosures are multiplying. Sustainability teams are busier, more burdened, than ever. And yet planetary boundaries are being breached, social thresholds are under strain and real-world progress remains stubbornly incremental.
Have we confused activity with impact?
In Reclaiming impact, we examine the widening gap between rhetoric and reality. We analysed the sustainability disclosures of the Top 50 Forbes Most Valuable Brands and paired that research with deep-dive interviews with leading sustainability thinkers, strategists and practitioners.
Our conclusion? While the language of ‘impact’ is everywhere, meaningful, context-based measurement is still the exception.
This report makes the case for two ideas - impact measurement and context-based sustainability - that together will help organisations drive towards true sustainability, long-term commercial resilience and credibility among the audiences that matters most.
Inside, you’ll find:
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New research on how global brands are (and aren’t) measuring impact
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A clear diagnosis of the systemic barriers keeping sustainability pros occupied and business safely incremental
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A practical six-step blueprint replete with the tools tips you need begin moving from effort to efficacy
This isn’t a call for perfection, or yet more frameworks. It isn’t even a call for ever greater effort or investment. It’s a call to refocus on the only question that truly matters:
What difference have you made, in the real world, and is it enough?
Download the report and start reclaiming impact.
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We’re really grateful to the following contributors for sharing their insight and perspectives, which helped shape this report:
Cora Olsen, John Willis, Mark McElroy, Martin Rich.
And a big thank you to the team who brought it all together:
Anouk Gochard Lezebot, Benjamin Marples, Ellie Stimmerling, Francesca Bennett, Leah Bullough, Louise Ayling, Rebecca Ward, Russell Saunders, Stew Deane.