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Re-stating your sustainability goals without recrimination
As 2030 looms, Louise Ayling, Director of Sustainability, shares five principles for re-stating sustainability goals without eroding trust or losing momentum
For the last decade, sustainability goals have been defined by bold, lofty, long-term ambition. But as 2030 looms, many organisations are realising those goals are unachievable.
Now they face a tough decision: keep pursuing targets they're unlikely to meet, or re-state their ambitions to reflect the current reality?
We're increasingly asked how. How do you credibly re-state your goals without eroding trust? How do you avoid looking like you're backtracking on your commitment to sustainability? How do you communicate a re-statement and change of direction?
Get it wrong, and you risk accusations of greenwashing, reputational damage, and even litigation. Get it right, and it can transform your business trajectory towards a genuinely more sustainable future.
In this piece, we share our 5 principles for re-stating goals without recrimination, with examples from McDonald's, Lego, Air New Zealand, Microsoft and Unilever.
Recalibration starts now. Read the full piece.