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Innovative and interactive content

How to create long-lasting engagement with your audiences

29 August 2019

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The rise of the empowered individual. Industry 4.0. Technology disruption. The rise of big data. Automation. Radical openness. A fragmented communications landscape. Increasing customer, investor and employee expectations.


In this world, every interaction matters. Every experience needs to be frictionless, valuable, empowering and connected. 


Creating consistent, fresh and engaging content for your brand is tough. And while technology and the possibilities for digital content are constantly evolving, keeping up with all these latest tools and innovations can also be an added challenge. Where do I start? What are the steps involved? Will it cost me an arm and a leg? How can I leverage interactive content in a way that is relevant to my brand and not appear gimmicky? 


81% of marketers agree that interactive content is much more effective at grabbing people's attention than static content. Used the right way, interactive content presents a huge opportunity for your brand to stand out and create memorable, long-lasting engagement with all of your audiences.

What are interactive films?

Interactive film enables viewers to actively control and affect their narrative, changing the experience from linear to non-linear.

What is data visualisation?


Data visualisation is an efficient and effective medium for communicating large amounts of information.

What are chatbots?


Chatbots are fast transforming the way in which businesses use computers, providing a simpler, more conversational interface to advanced services, such as trawling through masses of company data, or surfacing necessary files and documents in a speedy manner. By utilising bots in the workplace, businesses can enhance productivity, off-loading many of the time-consuming activities that humans have had to do manually in the past.


Nearly 20% of companies have already deployed chatbots in the workplace, with an anticipated 57% by 2021.

"Conversational interfaces will fundamentally revolutionise how computing is experienced by everybody.” - Satya Nadella, CEO Microsoft
What is VR?
what are vr
"Virtual reality is the 'ultimate empathy machine'" - Chris Milk, Artist

We're curating a collection of articles and resources to help you get started on your interactive journey. Check back regularly for updated content and ideas.

Every interaction matters: the new tech shaping the digital interactive landscape

As featured in The Drum


RY's digital strategy director, George Butler, explains how interactive content can help engage audiences.

Data: a communications opportunity

RY's research and data analytics manager, Sam Shannon, explores how brands build trust with their audiences through data visualisation. 


Read the article.