How to Avoid Greenwashing: Our 4 Principles

Greenwashing isn’t a new concept. And slowly but surely, legislation across the world is catching up – aiming to protect consumers by increasing transparency when it comes to environmental and social claims. 

Still, companies continue to fall foul of greenwashing. RepRisk’s report highlighted a 35% increase in documented greenwashing incidents last year, with several organisations having to retract their misleading claims in recent years.

As a result, we teeter dangerously close to straying into an era of “greenhushing”.

So, how do we avoid greenwashing?
We’ve developed 4 principles of avoiding greenwashing to put an end to duping customers, and regain trust through informative, engaging, and responsible communications.

Download our guide to avoiding greenwashing for a summary of the prominent anti-greenwashing legislations globally as well as our 4 principles to avoiding greenwashing.