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We created belief….

… by describing SGS through the eyes of its employees

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Avoiding industry jargon

SGS are a Swiss multinational company providing inspection, verification, testing and certification services. They are a sophisticated reporter, having embraced integrated reporting and a total impact methodology that quantifies their value to society. 

This year, our third together, the project brought three challenges. To engage the reader in an industry that can be difficult to understand, to communicate progress against a key strand of its strategy and to streamline by dropping a separate sustainability report. 

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Unlocking passion and expertise

To make SGS more accessible we described it through the eyes of its employees. Bold portraits conveyed their passion and expertise and reflected the diverse nature of the business. In addition, a Q&A approach for the CEO’s statement, carried a more personal style into the report. 

 

We continued the move away from industry jargon to language that everyone can understand while giving SGS more ownership of the content. The design is precise and represents the work that SGS does on the ground. 

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A champion of the integrated format

This is a truly integrated report. In fact, it champions the format, and follows the principles outlined in the international integrated reporting framework, this year achieving a top three spot in the Swiss Rankings for Value Reporting.

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