Challenge

With nine leading national newspapers and more than 110 regional titles and 70 online brands, Reach has the largest audience across the UK of any commercial national and regional news publisher, with some 48 million people a month choosing Reach for news, entertainment and sport. 2020 was a transformational year for the group with Covid-19 accelerating its focus on digital channels and customer-value. The 2020 annual report needed to demonstrate that journey during what was an unprecedented year for the sector.

Approach

Reach’s 2020 annual report’s primary role was to demonstrate how its customer-value strategy is driving its transformation to an insight-driven, digitally-led business. The report is grounded by the opportunities and challenges the sector faces and sets out the Group’s four strategic focus areas that will help it understand and get closer to its audiences; build customer loyalty; and create more diverse revenue streams. Progress is demonstrated through operational case studies and engagement with its readership.

Result

The 2020 report is a clear articulation of a business that is set on understanding the needs of its customers and transforming its operations to be fit-for-purpose for an evolving media sector. From its business model, strategy to governance this a company, and report, that knows where it is going and how it will get there.

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