The UK’s capital in question
GPE, a London property investment and development company, had been working on a strategy to decarbonise its business and become net zero by 2030. But when the pandemic struck, GPE faced a communications challenge that was the biggest we’d seen in 15 years of working with them. Annual reporting had to deliver an important message: the future of London as a place to work, shop and live was still bright.
Reporting with context and direction
We crafted reporting content that deftly bridged a clear perspective on the economic and social challenges GPE was facing with a case for confidence in London as a place workers and communities would return to. Cutting-through mounting speculation on the capital’s future, messaging provided reassurance for today by focusing on sustainable HQs and flexible spaces. Elsewhere, we painted an inspiring picture of the future by bringing to life GPE’s strategy to develop desirable, flexible buildings for environmentally-aware workers and shoppers.
While there’s rarely clear correlation between the release of an annual report and a company’s share price, steady appreciation in GPE’s share price since the report’s launch suggests GPE’s message is both understood and believed.