A landmark first report
Starting from scratch in reporting isn’t easy – especially when you have vast amounts of data and pressure from multiple departments to push multiple messages. Facing these challenges, bp approached us to help shape its first ever standalone diversity and inclusion report. The report needed to help the business take the next step on its journey towards leadership – and becoming a bp that better reflected the world around it.
An authentic narrative
We helped bp tell a transparent, measured story that focused on the issues that matter most. By building alignment around core principles first and sourcing content second, we were able to build an overarching narrative that struck a balance between the current state of affairs at bp, its goals for the future and the plan for getting there. The result: an engaging, dynamic report that validated bp’s strategy and played its part in a push for continuous progress.
Far more than communication
bp’s inaugural D&I report was well received internally and won ‘Best Approach to D&I Reporting’ at the Strategic Comms Awards in 2021, proving just starting out is no barrier to success. Most importantly, the report set the tone for bp’s ongoing transparency on D&I and has been used since to keep the company focused and accountable.
