We’re on the verge of a climate emergency, and there’s never been a more important time for corporates to communicate sustainability messages and engage customers, stakeholders and employees. But there’s a big problem: new research shows most brands are using language that risks alienating audiences on sustainability issues rather than persuading them.
Our free webinar Words that work: effective language in sustainability communications explores where brands are getting it wrong and how to fix it. Joining the discussion are:
Join us on the 10th February at 11am to discover:
- Eight sustainability writing cliches - and which companies are the worst offenders
- Why communicators fall into these written sustainability traps
- Ten principles and practical tips for better sustainability writing
- Why we need to do better and the consequences of inaction