We’re on the verge of a climate emergency, and there’s never been a more important time for corporates to communicate sustainability messages and engage customers, stakeholders and employees. But there’s a big problem: new research shows most brands are using language that risks alienating audiences on sustainability issues rather than persuading them.

Our free webinar Words that work: effective language in sustainability communications explores where brands are getting it wrong and how to fix it. Joining the discussion are:

  • Helen Dunne, Editor, CorpComms Magazine;
  • Rodney Irwin, Managing Director, Redefining Value and Education, WBCSD;
  • Arran Stibbe, Professor of Ecological Linguistics, University of Gloucestershire;
  • Ollie Burch, Campaigns Director, Radley Yeldar.

Join us on the 10th February at 11am to discover:

  • Eight sustainability writing cliches - and which companies are the worst offenders
  • Why communicators fall into these written sustainability traps
  • Ten principles and practical tips for better sustainability writing
  • Why we need to do better and the consequences of inaction

  Sign up here

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