The growing importance of environmental, social and governance (ESG) factors has put the spotlight firmly on three groups: the stewardship and governance professionals that work alongside fund managers, and the proxy advisers and ESG indices that provide them with key information.
But there’s a problem: how can reporters meet the needs of this trio – especially while balancing the needs of other specialist and generalist audiences?
Flick through this short paper for:
- Insight into these three audiences – and how they have increasing influence on investment decisions
- A simple model to help you prioritise and organise content
- Guidance on how to focus key parts of your reporting mix