The nature of business has shifted dramatically in recent years. Existing purely for profit is being replaced with a clear commitment from forward-thinking companies to reconcile commercial objectives with the need to improve social good.
According to research from creative consultancy Radley Yeldar, 46pc of UK adults wouldn’t work for a business they don’t believe in. Almost half of the UK public, meanwhile, says a company that doesn’t care about its impact on society or the environment would put them off using that organisation.
Building a truly ethical business might not always be the easy option, but it’s essential for any company that wants to stay in business in today’s more engaged and socially conscious society.
This is an extract from an article featured in Telegraph Online.
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