This year’s ‘Belief in business: state of the nation' research from communications consultancy Radley Yeldar (RY) has revealed some unpromising news about the British relationship with UK businesses. The study found that 45% of Britons believe that ‘things are going in the wrong direction in the UK,’ as only 29% are ‘feeling optimistic about the years ahead.’ Nonetheless, 78% of respondents ‘still believe business is the key to building a successful society.’
Carl Radley, chairman and founder of RY says, “Events of the last few years have shaken our confidence in the future. But with the right behaviours, companies can kickstart and revitalise the public’s belief in them, which is crucial to their longevity. Evidence times inspiration is the new formula for success in a changing world. This research confirms that the onus is on business to create the world we all want to live in. The belief triggers are a good place to start.”
This is an extract from an article which originally appeared in Communicate Magazine. To read it, click here.