Most people believe in their brand. But have you ever thought about how other people experience it? Does your dotcom match what it says about your brand on Wikipedia for example? Or Google? Or Glassdoor? Belief comes from the way your brand is brought to life. Do you know if yours is consistent, joined up and aligned in execution? Do you know how many different Twitter handles are associated with your brand? Or if your colours are accessible?
If you’re not sure, try our diagnostic tool below. And find out if you have a brand that people can believe in…. or not.