This year, Vodafone celebrated 30 years since the first mobile phone call was made in the UK. In that time, Vodafone has grown from a UK mobile company to a multinational telecommunications leader with 446 million customers, mobile operations in 26 countries and fixed broadband operations in 17 countries.
The key objective for the year was to simplify Vodafone's reporting in order to achieve clear and concise communications in line with FRC guidance.
Keep it simple
To achieve the simplification objective, we helped Vodafone pare back its reporting, including for the online 'quick read' annual report. This is produced specifically for retail investors and wider stakeholders and clearly linked from Vodafone.com – clicking on the report title takes users directly to the reporting hub.