An all-encompassing theme
We wanted a single-minded idea that combined ingenuity, science and talking.
We landed on a simple idea by playing on the dual meaning of the word ‘matter’ – in life,
a topic for discussion; in science, particles in the universe.
We treated letters as pieces of matter to express the subject in hand – ‘a matter of time’ ticked like a clock; ‘a matter of gravity’ fell to the bottom of the screen. We developed a series of smart copy lines that reflected relevant items or people, such as ‘No Laughing Matter’ for Al Murray.
An ingenious solution
We applied our idea to print materials, animation and stage design. Ultimately, our solution united the many facets of the event with just one word.
The event was a great success – at the Science Museum and beyond. Tickets sold out in minutes. 650 people came to the event. 3,000 watched the live stream. 3 million engaged on social media.