TEDx is a TED Talk spin-off. It supports independent organisers who want to put on their own TED style event. Following a successful partnership in 2014 – with our award-winning work for TEDx HousesofParliament – we were asked to create an identity for the 2016 TEDxLondon event. It was being held at the Science Museum. The theme was ingenuity. The speakers were some of the greatest thinkers and innovators of our time. No pressure.