Smiths Group was founded by Samuel Smith in 1851 as a family clock and watch business, it pioneered both the milometer and the first British speedometer at the beginning of the 20th Century. In the decades that followed, Smiths diversified and increasingly international becoming a leading technology-driven global engineering company and a top 100 London Stock Exchange-listed company.

The challenge

Global technology giant, Smiths Group, asked RY to help them introduce a new and exciting chapter for their company. The challenge for the 2018 Corporate Report was to build a holistic narrative across both print and digital platforms, while seamlessly integrating the new annual report with RY’s redevelopment and launch of their corporate website.  

The report needed to match the strong 160-year heritage of the firm, as a world leader in advanced technologies, with the exciting high-tech possibilities of the future. The key objective was to reflect Smiths Group’s standing as a pioneering technology company through a high-impact and engaging publication, drawing curiosity from a variety of stakeholders. 

The approach

Together, we crafted a new business model articulating how various divisions of the company are stronger together, creating and retaining value, quality and success. We linked individual elements of the report, from strategic direction, improved KPIs and robust risk and governance, and we unified the story in a narrative called ‘the Smiths way’.  

Creatively, this sophisticated and distinct report combined photography and a sharp design, all consistent with the website. Embodying the company’s future-forward approach, we evolved the creative concepts from the printed report to various areas of the corporate website. To embrace the variety of stakeholders engaging with the report, we developed content which could be optimised across several platforms. 

The result

The client is delighted with this ecosystem approach to their 2017 Corporate Report and website, believing it will have a vast impact on how they present themselves to the outside world. Through meticulous understanding of the company themselves and the modern structure and design of the publication, both in print and online, Smiths Group now have a consistent, sustainable and future-forward story to tell. 


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