Innovation is at the heart of Shell’s business. It’s what drives its quest for sustainable solutions to the world’s ever-expanding energy needs. An innovative company needs an innovative web presence, one that demonstrates a similar commitment to its users’ information demands and technology preferences.
Shell’s operations are vast, its audiences varied, and the information it needs to share can be complex and technical. They needed a framework that considered all these elements and still delivered a consistent, engaging experience to all users.