RE:FIT London is the Mayor of London’s award-winning programme designed to help organisations save energy and money and as a result make London more sustainable.


It works by retrofitting public buildings with more sustainable fittings and energy-saving measures. Programmes pay for themselves quickly and results are guaranteed. Construction consultancy, Turner & Townsend, is working with the Mayor’s office to make it all happen. They asked us to help them get more organisations on board.

We capitalised on the inherent authority of the ‘Mayor of London’ brand and created a guarantee stamp with a clear promise – ‘Better Buildings. Guaranteed.

The central point of our identity is a guarantee stamp. It contains a clear proposition – ‘Better XXXX Guaranteed’. And a graphic showcasing programme benefits through little illustrative twists.

Tried and Tested

We created a visual identity and campaign that reinforced the guaranteed benefits of the programme. ‘Better buildings. Guaranteed.’ It was a simple message that is literally stamped across all their collateral – from presentations to events to buildings.

Launched in July 2016, the identity is already starting to build trust and confidence in the programme. Since launch, 92 buildings have signed up to the programme. Which means, today, RE:FIT London is saving the capital a massive £6.9m and 129k tons of CO2 every year.



tonnes of CO2 saved


buildings signed up to the programme


in cost savings each year from lower fuel bills

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