Coca-Cola HBC is one of the world’s largest bottlers for The Coca-Cola Company. Their corporate website wasn’t articulating what made the company different, or featuring the great stories it had to share. We worked together to change this.
Coca-Cola HBC wanted a new website. The company was aware that it had fallen behind its peers. The site was hard to update and scale, confusing to navigate and didn’t work on mobile devices. The writing style and design were unengaging. This needed to meet diverse stakeholder needs, provide easy access to information, and deliver a great experience. The new website provided the opportunity to do this. This meant developing a robust digital platform, clear governance for content, and flexible frameworks for delivering a consistent experience and narrative to 28 local sites.