Berendsen develops and provides value-added textile, hygiene and safety solutions. The company operates across growth markets where it is a leading player – but where it also has exciting opportunities to maximise its growth potential.
Berendsen's aim is to unlock these opportunities through great customer partnerships and innovation – becoming respected for being the best, setting new standards and developing services that benefit all its stakeholders.
The brief for Berendsen’s 2015 Report was to communicate a series of landmark changes to stakeholders. It was the first report since James Drummond took over as CEO and the first major opportunity for Berendsen to outline its new strategy, structure, business model, mission, vision and values. The company has ambitious plans to grow through acquisitions, and the report had to position Berendsen as a credible purchaser of other businesses.
Yet, at the same time, our team had to maintain a sharp focus on the principles of best practice reporting that had earned Berendsen the respect of its peers in recent years.