How to make the biggest difference
We started by focusing on what mattered most to Beiersdorf – the most important issues, the areas where they could make the biggest difference. Then we developed a strong strategy across three key areas: Products, Planet, People.
But businesses don’t achieve strategies, people do. So our next step was to engage employees with it.
We needed to help people understand why this mattered and make them want to be more sustainable. So, we named the strategy – ‘We care’ drawing on Beiersdorf’s core quality, to bring people together and inspire them to act. We identified opportunities to engage employees around the world. Then we developed campaigns, tools and initiatives to get them involved.