CR@RY is our internal initiative to make sure
we practise what we preach when it comes to corporate
responsibility. After all, we encourage our clients to be good
corporate citizens, so it's only right we follow our own advice.
Plus we're nice people, and giving a bit back is just a good thing
to do.
In 2011 we have continued our work with the charity Kids Company
(www.kidsco.org.uk)
supporting vulnerable and disadvantaged children in the UK. This
year we ran a sports day for a year group of 90 children at a
school that wouldn't otherwise have the funds to offer this to the
kids. Sport is a great way to teach new skills and to encourage the
kids to work in a team. We have also donated gifts for their 2011
Christmas appeal.
To support this year's Children in Need we organised a day of
silly activities, ranging from a raucous tea service to genteel
cake baking, In November 2011 Team haiRY did sterling work as part
of a sponsored moustache grow in aid of Movember supporting various charities
that focus on cancer related illnesses in men. And if you got a
second-hand Christmas card from us last year it doesn't mean we
don't love you anymore; we donated the money to a series of
charities chosen by RY people, a far better way to celebrate the
season of goodwill.
In terms of pro-bono and "lo-bono" work we've recently produced
three annual reports for the International Rescue Committee (a
charity for refugees and displaced people) and annual reviews
for the Lymphoma Association and Children in Need. Right now we're
working with the Private Equity Foundation - a charity that offers
training and support to young people to help them fulfill their
potential - across a range of communications. We're also completing
a full identity for a local primary school and helping nurture
young talent by working with colleges, schools and individuals to
provide young people with valuable work experience.
Bottom line? We're a small business and we're not perfect, but
we're sincere about doing our best to make the world a better
place. That's fair enough, isn't it?