We've slightly mixed feelings about awards. It's gratifying to
win of course; we're just not keen on award ceremonies and
everything that goes with them. What matters is the work and what
it achieves for our clients, not the razzmatazz that comes
afterwards. We're also acutely aware that we're only as good as our
last win, so we keep pushing to make sure our output is always
right for our clients, their business and their audience.