Understanding the impact of mobile devices in corporate communications - Birmingham
12 July 2012 12:00pm – 3:30pm
In an increasingly globalised,
networked world, the digital marketplace is perpetually evolving to
meet our need to be constantly connected. We are 'always on' and
'on the move' and connected via devices. Devices that are becoming
'smart'. Devices that we increasingly cannot do without. Devices
that connect us with everything and everyone. The pivotal devices
in this mix are our smartphones and tablets and the indicators
point to their increase in importance, prominence and impact.
In this event we focus around audience
perceptions of content on the move and shed light on the issues and
challenges that companies face in navigating this fast-paced
landscape. It is not about experimentation and exploration but
about understanding your audiences, giving them what they need,
when they need it and providing on-brand experiences at every touch
point.
Location: Birmingham venue