The importance of having an effective digital content strategy for the web.

The corporate website, and a company's wider digital ecosystem, are repositories of anything and everything a company thinks it needs to say without working out whether users want it all. With content owners competing for prominence and web real estate, the sum of the parts is often forgotten. Rather than 'how can I explain everything we know?' we should be asking the question of 'how to meet users' needs and in so doing support key business objectives?'

Location: Central London venue

Embarking on a journey with a concise and well thought out content strategy will create useful, usable content that is an asset and creates competitive advantage. This session will help demystify the complexity of digital content strategies and provide a clear plan to help you achieve best practice in this area.