The corporate website is history

20 February 2014 12:30pm – 4:00pm

Corporate websites have had their day... they are full of unused content and unnecessary tools.

The world has also moved on. Audiences want more than just information. They want responsive content, helpful functionality and 'always on' connectivity. They want precise and relevant experiences, delivered in increasingly personalised ways. This has made capturing an audience's attention increasingly difficult, and it is leaving businesses confused and feeling left behind.

So how do you prepare for an increasingly digital future? And how can you release the potential of digital within your business without creating more problems than you started with?
This challenge demands a different kind of thinking.

At RY we believe the solution is simple... provide the right experience, to the right individual, at the right time, using the right channel to achieve the right result.

In this seminar you will learn:

How organisations such as the BBC and GSK have evolved to deliver more audience-centric, on demand services.

Six key questions that will help you understand 'Where do you want to go?', 'Where you are now?' 'Where could you go?' and 'How you get there?'

How to improve your approach to story, audience, content, experience across all digital touchpoints.

How to make sure your organisational capabilities are ready to support more integrated digital communications.

We'll show you clearly how to simplify your digital challenge and future proof your communications.

The corporate website is dead, long live the corporate website!
Your hosts will be Richard Coope, our Head of Digital, and Joe McLewin, Senior Digital Consultant, and we will be joined by Simon Quayle, Digital Communications Director at GSK.

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