The corporate website is history
20 February 2014 12:30pm – 4:00pm
Corporate websites have had their day... they are full of
unused content and unnecessary tools.
The world has also moved on. Audiences want more than just
information. They want responsive content, helpful functionality
and 'always on' connectivity. They want precise and relevant
experiences, delivered in increasingly personalised ways. This has
made capturing an audience's attention increasingly difficult, and
it is leaving businesses confused and feeling left behind.
So how do you prepare for an increasingly digital future? And
how can you release the potential of digital within your business
without creating more problems than you started with?
This challenge demands a different kind of thinking.
At RY we believe the solution is simple...
...to provide the right experience, to the right individual, at
the right time, using the right channel to achieve the right
In this seminar you will learn:
How organisations such as the BBC and GSK have evolved to
deliver more audience-centric, on demand services.
Six key questions that will help you understand 'Where do you
want to go?', 'Where you are now?' 'Where could you go?' and 'How
you get there?'
How to improve your approach to story, audience, content,
experience across all digital touchpoints.
How to make sure your organisational capabilities are ready to
support more integrated digital communications.
We'll show you clearly how to simplify your digital challenge
and future proof your communications.
The corporate website is dead, long live the
Your hosts will be Richard Coope, our Head of Digital, and
Joe McLewin, Senior Digital Consultant, and we will be joined by
Simon Quayle, Digital Communications Director at GSK.